Instagram is growing by leaps and bounds, with more than 500 million registered users and 300 million daily active users. With the roll out of Instagram stories, it’s playing an even bigger role in the social media playing field. So, what’s so important about Instagram?
- 60% of online adults have an Instagram account
- 51% of users access the site daily
- 30% of users earn $50,000 – $74,999 per year
- 32% of users have a college education
These statistics translate into some serious marketing potential your business should be taking advantage of. And since you have so many great advertising photos from your last behind the scenes photo shoot, you’re more than ready to jump on board. Below, we’ve curated some great resources to help you make the most of Instagram.
1. 26 Tips for Using Instagram for Business via Social Media Examiner
Social Media Examiner is always a wealth of information for digital marketers, and this article does not disappoint. Get key Instagram statistics, analytics tools, and insight into how the top brands are leveraging the platform.
These 30 tips use well-tested research and insights from key marketers to help you improve your feed. You’ll learn actionable take aways you can put to use today, backed up by hard numbers and experience.
Make Graphics on the Go
A mix of photographs and text-based graphics work well on Instagram. Destress the content creation process with these useful apps.
Wordswag is a simple mobile app that allows you to add ready-made text designs to your images. Easily share quotes, promotions, and other text-based content with a few taps.
If you want more control over the design process, Canva is for you. Even better, most features are available for free. A premium subscription will give you access to additional design elements and the ability to automatically resize graphics to fit other social media channels.
Once you’re an Instagram pro, you start obsessing over your grid. If whitespace is your thing, A Color Story is an easy way to add white padding to your photos. It also offers high quality filters and editing tools that make colors pop and keep whites bright.
Now that you’re ready to jump over to Instagram, don’t forget to follow us @jeremyenlow. Need more high-quality photographs to share on your feed? Contact Steel Shutter today to book your advertising photo shoot.