If you run a business or work in an advertising agency, chances are you have had a professional advertising photo shoot. The photos look good, and you’re happy to use them in new marketing materials. But have you ever thought about why your advertising photographs are so important?
According to The Atlantic, 1.8 billion photos are uploaded to the internet daily.
“Another way to think about it: Every two minutes, humans take more photos than ever existed in total 150 years ago.”
We have never been more inundated with images than we are now. The statistics are staggering, and should give business owners and marketers pause. Are your advertising photographs catching your audience’s eye amidst all of that visual clutter?
High quality advertising photographs are a powerful extension of your brand, helping you stand out in increasingly crowded markets. No matter what industry you’re in, advertising photographs are an increasingly important investment. MDG Advertising examined consumer behavior in relation to photographs. Their findings included some powerful statistics:
- 67% of e-commerce shoppers found the quality of product photos very important in their purchasing decisions
- Content with compelling images performed 94% better than content without
Ready to evaluate your advertising photographs? We’ve curated a list of helpful resources to help you know what role advertising photographs play in your industry.
1. Why Good Marketing Photos Are So Important for Industrials via Industrial Marketer
While this article specifically addresses the needs of industrial businesses, the advice is well researched and applicable across fields. They also offer several great suggestions for planning your photoshoot to maximize its value.
“If a budget is not allocated for marketing photos and a proper plan is not put in place, your target audience may overlook your campaign and the value of your investment will have been. Your overall brand equity could diminish as well.”
2. The Importance of Photos in Advertising via Agency MJ
The succinct insights from Agency MJ include powerful examples from successful advertising campaigns.
“With a ho-hum image, in today’s lightning-fast technology driven world, it’s easy for people to click away – and just like that, you’ve lost your market & your advertising has failed.”
3. How Photos Can Make or Break Your Marketing Campaign via Entrepreneur
Ann Handley shares concrete advice to help marketers succeed in the digital landscape. Including detailed tips to help you leverage informal and user-generated images, this article will have you rethinking your entire approach to sharing images with your customers.
“Embrace images as brand art. For a lot of businesses, content equals text. But photographs and other visual materials should be staples of your marketing mix.”
Jeremy Enlow of Steel Shutter Photography has published more than 44,000 images worldwide. An advertising and media photographer based in Fort Worth, Texas, he takes assignments around the world. Click the contact button below to set up your next advertising photo shoot.