Steel Shutter Photography provides beautiful advertising and media photography solutions

4 Marketing Mistakes to Avoid in 2017

“Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world.” -Joel A. Barker


Happy Holidays! Amidst the holiday rush, marketers and brands are making their final marketing decisions for 2016 and preparing for 2017. Steel Shutter is here to help you create the visually stunning campaigns and content your brand needs to stand out. Whether you’re located in Fort Worth or San Francisco, Steel Shutter can help bring your 2017 vision to life.


To help you start 2017 with your best foot forward, here’s a list of 4 marketing mistakes to avoid in 2017.

Steel Shutter Photography provides beautiful advertising and media photography solutions

Mistake #1: Not repurposing successful content

You’ve worked hard creating content for your brand. Don’t let a top performer go to waste by only using it once. Repurpose content across platforms to reach different segments of your audience. For star performers, repackage the information in a new format to maximize its use. For example, you could create a slideshare presentation from a popular blog post, design an infographic from the information in a webinar, or turn old content into a downloadable guide.  


Further Reading: 3 Content Marking Ideas to End the Year with a Bang via RepCap

> “If a piece of content was successful throughout the year, take the core info in it and create a new asset in a new format.”


Mistake #2: Not experimenting with new platforms
With the ever changing digital landscape, it’s easy to want to stay with what you know. Devote a portion of your budget and energy to experimenting with new platforms, though, so you don’t get left behind as things change. Right now, Instagram and Snapchat are experiencing immense growth, so it’s time to dust off the photos and get to work.

Further reading: 95 Creative Content Marketing Ideas (With Details, Examples, and Links) via supersimpl
> Use supersimpl’s  step-by-step video to create Instagram stories from your Snapchats (then congratulate yourself on working smarter, not harder!).

Mistake #3: Not providing customer support via social media
Have you ever had a problem with a company and jumped on Twitter? So have plenty of your customers. However, according to some sources only 20% of brands provide social media customer support. Don’t miss out on a critical opportunity to delight and problem solve for your customers. Strong customer support pays off, too – 9 out of 10 consumers would pay 17% more for superior customer service.

Further Reading: Actionable Social Media Trends and Stats to Help Guide Your Marketing in 2017 via Buffer
> Buffer found that only 1 in 5 brands are using social media for customer support. Show up for your customers on social and stand out from the crowd.

Mistake #4: Not putting enough emphasis on promoting your content

Content creation is incredibly important, but it doesn’t do you any good if you don’t promote what you create. Instead of focusing primarily on creating new content, switch your focus to promoting what you have. Strategic promotion and repurposing can make every piece of content do a lot of work for you.


Further Reading: The Biggest Content Marketing Trends in 2017 via Content Marketing Institute
> “Five years ago, enterprises were spending 80% on content creation and 20% on content promotion. I believe this ratio has switched, with successful enterprises creating differentiated content and putting some advertising and promotion muscle behind it.”

As you plan your 2017 marketing strategy, contact Steel Shutter to get the photographs your campaigns and content need. Begin your free inquiry using the button below.

Contact Steel Shutter

Leave a Comment

  • (will not be published)

five + = 10